October 2008

Get Ready For the Millennials (and Meet Rebecca Corliss)

October 31, 2008

Between November 2007 and May 2008, 611 people commented on 60 Minutes‘ website reacting to Morley Safer’s report, “The Millennials are Coming:” The reactions couldn’t be more diverse to describe 25 percent of the U.S. population who are living and working and playing in society according to their rules — which is precisely what social [...]

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Why Obama and McCain May Kill Facebook

October 31, 2008

Can Hot Companies Survive Obama, McCain? That is the title of a special report today at ABC News, where Silicon Valley insider Michael Malone portrays a dark tale that the “next Facebook, Apple or Twitter might not make it” under either a Barack Obama or John McCain presidency. Malone suggests that while both candidates understand [...]

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How to have a Social Media Halloween Party

October 31, 2008

Who says social media and Halloween can’t be intertwined? Thanks to the folks at Indianapolis-based marketing firm, Firebelly Digital, their latest blog post is about social media inspired Halloween costumes. I think you might enjoy them. You can visit the site for the full set, but here are two to get your creative wardrobing juices [...]

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Why I Think Social Media Marketing is Like Stock Picking

October 30, 2008

When she’s not teaching classes on marketing and public relations at Immaculata University, Beth Harte writes about that which she knows best. In a recent article at The Harte of Marketing (which I suggest you add to your collective bookmarks and RSS feeds), Beth cites an emailed pitch she received from a PR firm that [...]

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Why Content Marketing Outperforms Conventional Marketing

October 30, 2008

In the wake of a Wall Street Journal story earlier this month about Google shifting from viral marketing to advertising, I wonder if the company has its backwards. I recognize GOOG wants to increase mainstream media awareness of its numerous products beyond “search,” but is TV and print really the way to go? I continue [...]

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From Sarah Palin to Russia, With Spammy Love

October 30, 2008

For the large numbers of Sarah Palin fans who are visiting this site (due to numerous stories involving the maverick Governor), here’s another one for you, courtesy of the folks at White Rabbit Cult who tried spamming me with a comment. I’m denying the comment but I like this image on their site: The moral [...]

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Thank You For Inspiring Me

October 29, 2008

Two months ago tomorrow, on August 30, 2008, I composed an email message to Seth Godin, author of the bestselling business motivation book, “The Dip: A Little Book That Teaches You When to Quit (and When to Stick)” with the subject, Thank you for inspiring me. I want to share with you what I wrote: [...]

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68 Words to Describe Social Media

October 29, 2008

Two weeks ago, I spied a Twitter message from Marc Meyer about numerous words beginning with the letter “C” that describe social networking: After tweeting back and forth with Marc, I present him (and you) a list of 68 words beginning with “C” that help describe social media. The three words singled out by larger-sized [...]

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