November 2008

From Shelter to the Turnpike, Does Facebook Replace Reunions?

November 30, 2008

Over the past 18 months, many have written about the connection between Facebook and a walled garden. The social network offers tons of value in (re)connecting with people through status updates, photo tagging, and assorted viral applications, but unless you have a username and password to login into the site — and unless you are [...]

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Why I Prefer Adding Comments on Blogger and WordPress Platforms, Not Typepad Blogs

November 29, 2008

Why I enjoy adding comments I enjoy adding comments on other people’s blogs as much as seeing comments on my blog. It is thrilling to watch the conversation shift from blogger to commenter #1 to commenter #2 to blogger to commenter #3 to commenter #2 to commenter #4 to blogger and back again. You can [...]

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How Google Analytics Shows Me Who Visits My Blog (and Why It’s Important)

November 29, 2008

I’m not obsessed about visitor metrics to ariwriter.com, but considering more people read a page than add a comment, I’m always curious who you are, what you look at, and where you come from. I use a free application called Google Analytics that provides me javascript code to track data. If I was a Fortune [...]

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Top Signs Your Company Walks the Web But Stumbles the Talk

November 27, 2008

Meet Agency3, with the following self description: “A Boston web design and development firm. We build great websites and provide hosting & email marketing tools.” I’m sure they’re great at walking the walk but they are terrible at talking: There are 3 problems with this front page design: First, the company’s greeting never changes: Hi, [...]

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Do You Challenge the Status Quo?

November 26, 2008

In a wonderful piece of commentary echoed around the blogosphere that every company, nonprofit, and government agency should try to emulate, Dan Froomkin, deputy editor of the Nieman Watchdog Project, illustrates why maintaining the status quo is bad and now is the time for the White House to embrace change: Perhaps the single most striking [...]

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Mash Up Your Social Media Strategy

November 26, 2008

Near the end of “Star Wars Episode III: The Revenge of the Sith,” moments before Anakin Skywalker’s juxtaposition to Darth Vader, he says to Obi-Wan Kenobi: “If you are not with me, you are my enemy.” Obi-Wan replies: “Only the Sith deal in absolutes.” If you are building a social media strategy, it is imperative [...]

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Why Nerds and Geeks Have Taken Over the World

November 26, 2008

You can attribute the title of this post to Andrea Baker, a social web evangelist for the U.S. intelligence community, arguing Government 2.0 is changing the political face on Capitol Hill: I say this with the upmost respect, but nerds and geeks have indeed taken over the world. The digital divide of Gen Xer’s and [...]

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How College Systems Like the University of Massachusetts Are Blogging and Tweeting

November 25, 2008

Imagine my joy when I read a story in Sunday’s Herald News about the University of Massachusetts’ Dartmouth campus joining the blogosphere: The blog carries the title “World Class. Within Reach” and includes posts on students studying abroad, news reports on enrollment costs and a message from the chancellor. Links brings viewers to housing information, [...]

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