March 2009

Perception Relations: The New Customer Service?

March 31, 2009

Kneale Mann writes about a recent lunch meeting with his friend Sandro Panetta, owner of Ottawa’s International Musicland, a record store in Ottawa that will shortly celebrate its 40th anniversary. Kneale defines the customer service experience that transforms prospects into leads into sales into friends. Too often the cynicism we feel toward companies stems from [...]

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Why I Am (or Not) Following You on Twitter

March 30, 2009

Following, according to Twictionary, is defined as the act of choosing to sign up to receive someone’s tweets. The twitter.com interface highlights a running tally of how many people, robots, and plants you follow and who follows you. You can click each number at any time to view the list. For instance, if you click [...]

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A Roundup of My Washington Week

March 28, 2009

Indicative of my last post, Andy Krzmarzick and I presented Thursday at a social media for government conference, produced by the Advanced Learning Institute. I met many fantastic people both at and outside the event. Here’s a recap of who I met and what I did:

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Social Media ROI is About the People

March 27, 2009

If you want to understand the return on investment of social media, look no farther than Andrew Krzmarzick and me. We met online–initially on Twitter (thanks to his mother and her and my mutual connection to Chris Brogan)–about five months ago. Befriending each other, we extended our investment in each other with Facebook, LinkedIn, and [...]

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Fight Hunger on April Food Day

March 25, 2009

If you are a blogger, please join me on April Food Day. Responding to the economic downturn and the fact that people are losing their jobs, the editors of Easy & Elegant Life and Pigtown*Design joined forces to create a blogger action day on April 1, 2009, which they’ve called April Food Day. Echoing their [...]

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Food Safety Bill Ricochets Around Web

March 24, 2009

If U.S. Representative Rosa DeLauro (D-CT) has her way, the nation’s farms and vineyards–under the umbrella of small business operations–would be grouped with slaughterhouses and restaurants and face new regulations under the proposed Food Safety Modernization Act of 2009. The underlying purpose of H.R. 875 is noble; the Food and Drug Administration is tasked with [...]

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The Next Generation of Lead Generation

March 23, 2009

Brent Arslaner is the Vice President of Marketing for Unisfair, a provider of virtual event solutions. His biography is here. You can follow Brent on Twitter at @Brent_Arslaner. Brent responded to a request for best practices in social media, courtesy of Peter Shankman’s Help a Reporter Out. Increasing lead generation, while decreasing cost per lead, [...]

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Why Monitoring Your Name is Important

March 22, 2009

Do you monitor your name if someone mentions it in a blog post? Whether you are an individual, company, nonprofit organization, or government agency, you’re keeping tabs on bloggers who write about you, right? By means of example, if I didn’t ego surf my own name and links to my blog, I wouldn’t know that [...]

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