Scenario: You followed the official steps and created a Facebook page for yourself or your business. If you scan through popular pages with tens of thousands (or more) fans, ranging from glamorous Victoria Secret’s Pink to glitzy Harley-Davidson to simple Barack Obama–and if you keep in mind their Facebook pages did not sprout overnight into popularity, the concept is easy to mimic.
Note: I don’t refer to profiles nor groups. See the breakdown here.
I am creating a page for a business, so I don’t want to befriend people on my personal account just to be able to “suggest” the business’ Facebook page to them. I’m not into spending my own money to advertise there either.
1. In the top right corner of Facebook, type in keywords relating to the business to search for related groups and pages. Focus on product and geography. Join the groups and fan the pages and add a quick blurb with a link back to the Facebook page you want to promote. Include that if anyone has a question, they can message you directly. Then, leave the groups and de-fan the pages.
2. You’re allowed to send Facebook messages to anyone, even if you’re not friends with them. Do it. All groups (and most pages) include a line in one of the sidebars indicating the creator or administrator. Message that person to promote your page, especially if there is cross-relevance. You can also message the person for their tips to emulate.
3. Cross-pollinate your Facebook page everywhere. Create a short URL for it; use http://bit.ly or http://tinyurl.com as an example. Include it in your email signature, on your blog, on the back of your business card, on a flyer tacked at the local Starbucks.
That’s the crux. The 994 fans of the unofficial Newburyport page I created did not sprout overnight. I created the page 11 months ago–and quickly posted the link on every geographical-relevant group and page in a 30-mile radius, regardless of the number of their members. I shared the link by Facebook mail and email to everyone I knew who lived, worked, or played in the city. In time, people shared the link with each other…and it went viral.
Oh yeah, I didn’t spend a penny on Facebook page promotion.