Ari Herzog

The Death of Blogging: Part 271

April 25, 2012

It seems that every month there is a newspaper article about the death of blogging. Editors talk. Verne Kopytoff wrote a sensationalist headline in the New York Times in February 2011 entitled, “Blogs Wane as the Young Drift to Sites Like Twitter.” I and others responded at the time why Verne was nuts and blogging [...]

36 comments I want to keep reading!

Why 84% of Your Facebook Fans are Lurkers

April 18, 2012

How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? “It’s the largest social networking site, and you’d be crazy to ignore it!” someone cries out to you. “You can reach 800 million people with a single [...]

92 comments I want to keep reading!

Mark Schaefer on The Tao of Twitter

April 17, 2012

Mark Schaefer introduced his first book, “The Tao of Twitter,” on his blog on February 15, 2011. In that blog post, he wrote, “Every Twitter success story, case study, and business benefit has a common formula.” I emailed him for more information. Mark, what does that line mean? What’s the formula? If you dissect any [...]

8 comments I want to keep reading!

…and Blog Comment Spam Continues

April 11, 2012

With names such as SEO Forum, SEO Outsourcing, and Herbalife, it is pathetic that despite clear instructions that real names are required when adding comments, people continue to leave comments with their company names or other search engine optimized keywords. I wonder if these people are following a manual when commenting. Do this, do that. [...]

57 comments I want to keep reading!

How to Find People on LinkedIn

April 10, 2012

A student in my social media marketing class asked me how she can find employees who work at certain companies. I created a video in response — for her and for you. Enjoy and learn:

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Meet Imogen: A Fake Wannabe Guest Blogger

April 4, 2012

On the heels of my popular advice why some people suck at emailing me requests to publish their guest blog posts, I received a message with the following subject line: Professional Copywriting for Sci Fi Talk My first instinct was a recruiter found my resume on one of the online job boards where I posted [...]

25 comments I want to keep reading!

6 Guest Blogging Emails That Suck

March 26, 2012

The top navigational bar of this blog makes it very clear that guest blog posts are accepted. I want you to write for me. But reviewing the email submissions from wannabe writers, it is pathetic how frequently people think I will publish anything and it is disappointing they view my blog as a trophy to [...]

45 comments I want to keep reading!

Comment by Facebook or WordPress

March 24, 2012

When presented the choice between two different commenting systems, which do you choose? The Facebook commenting system (alternatively by Yahoo, AOL, or Hotmail login) appears first. The WordPress commenting system appears below that. Will one beat the other?

34 comments I want to keep reading!

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