Guest Poster

Guest Post by Christina Chan: Why Solving Climate Change Begins with Humanity

October 15, 2009

Note: Simon Owens approached me after I wrote this post about Blog Action Day. He emailed me about his work with CARE, a non-profit organization fighting global poverty and dedicated to helping people in developing nations adapt to climate change. He suggested I write about the organization, to which I replied and asked if he’d [...]

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Guest Post by Kenneth Weiss: When Social Media Becomes Slightware, Your Brand Does Not Stand a Chance

September 7, 2009

Back when the last puff of air was escaping the Internet bubble, I wrote a column for a business publication on the inability of companies to incorporate the brand into their websites. Companies bought content management systems and used prepackaged templates; emails were forwarded to customer service black holes; atrocious stock photography was used repeatedly; [...]

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Lessons Learned

April 20, 2009

Ethan Yarbrough is the president of Allyis, a technology development and staffing firm in the state of Washington. Lessons Learned: Extrapolating value from failed attempts building social networks I’ve read a number of blog posts that counsel readers about what to ask a social media expert before doing business with them. Invariably, one of the [...]

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The Next Generation of Lead Generation

March 23, 2009

Brent Arslaner is the Vice President of Marketing for Unisfair, a provider of virtual event solutions. His biography is here. You can follow Brent on Twitter at @Brent_Arslaner. Brent responded to a request for best practices in social media, courtesy of Peter Shankman’s Help a Reporter Out. Increasing lead generation, while decreasing cost per lead, [...]

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How Twitter Enhances Jillian C. York

March 9, 2009

By Jillian C. York, a writer, blogger, and political activist. I am a project coordinator for the OpenNet Initiative at the Berkman Center for Internet & Society and deeply involved with Global Voices Online and Herdict. (Follow me at @jilliancyork.) As a writer and activist, I believe firmly in the power of social media. Although [...]