Being First is Not Always Best

by Ari Herzog on Jun. 25, 2010 · 1 comment


Watching this TV commercial for Sprint‘s fourth generation HTC EVO smartphone, you may think the assembly, production, and marketing is awesome.

Sprint hopes you think that.

Not me. There’s nothing awesome about this ad. It’s unoriginal.

Honda beat Sprint to the Dominos-like marketing with this 2003 bit about the Accord — and it’s clear I’m not the only person musing how Sprint lacks inspiration.

There is a message here: Don’t be like Sprint. Don’t create a commercial or other marketing material for your product that is a blatant rip-off of marketing for other well-known brands.

{ 1 comment }

Jason from kaiserthesage June 25, 2010 at 11:28 AM

Hmm, it’s kind of hard to be original when it comes to SEO, since no one can really reinvent the wheel, and that’s one reason why social media approach and link baiting looked a lot like fancier. That’s why I’m fascinated with those who have talent and are very creative in video marketing (like Richard Gale)… They can definitely grab everyone’s attention within a minute.

By the way Ari, I think your FB like button has a problem. Just noticed on your homepage that it automatically clicks.

Regards,
Jason
.-= From Jason@kaiserthesage to you: Top Page for a Very High Competition Keyword in 3 Months Part II =-.

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