If not a blog, how about any website?
Fred Wilson poses a concept about online newspapers–or any company–monetizing audiences instead of content.
He cites the Financial Times which enables its readers to visit ft.com so many times per month for free. A cookie is added to your computer, and when you stop by, say, the 10th time in a month, you are asked to pay to continue. Apparently, many pay.
This model recognizes a few fundamental facts about the internet. First, you need to make your content available for search engines and social media linking. That drives as much as half or more of the visits these days. And if you have an ad model at all, and most newspapers do, then you need those visits and that audience.
But why focus on newspapers and why make it 10 visits? How could CNN.com or BestBuy.com duplicate this idea? Should they?
I’m not going to start an audience monetization model on AriWriter anytime soon–but it begs the question for higher trafficked blogs and those with hundreds of thousands of eyeballs every day.
Would you pay to visit a blog?