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Archives for September 2010

9 LinkedIn Users Describe Themselves

Sep. 30, 2010 By Ari Herzog

There is something about human curiosity that leads everyone to ask the same question when meeting someone for the first time: What do you do? I hate being asked this question because I always feel self-conscious that my answer may not inspire the person asking the question to continue the conversation and may just be […]

Filed Under: Media Tagged With: branding, LinkedIn

Why I Changed My LinkedIn Summary

Sep. 30, 2010 By Ari Herzog

In an effort to better explain to friends and colleagues what I do and where my passions lie, and to illustrate who I am to those who don’t know me at all, I changed my LinkedIn summary yesterday. It’s smart to rewrite your summary once in a while to ensure it accurately reflects you. Mine […]

Filed Under: Media, Strategy Tagged With: branding, LinkedIn

Is Your Contact Page Necessary?

Sep. 29, 2010 By Ari Herzog

If the goal of a blog is for one person to post content and another person to read it, how necessary is it to stray the reader’s eyes with a page listing contact options? What about a different page to learn about the blogger? I share the above links of my blog only because Code […]

Filed Under: Media Tagged With: blogging, design

Stop Trying to Reach Me. Relate Instead.

Sep. 28, 2010 By Ari Herzog

Erika Napoletano argues it is crucial for companies to reach out to customers who are talking about them. Whether you’re someone who’s the subject of criticism, a person who thinks the internet makes them unaccountable for their actions, or a brand fortunate enough to have earned a loyal fan, maybe it’s time to think about […]

Filed Under: Media Tagged With: networking

Advancing a Social Media Monitoring Conference in Boston

Sep. 28, 2010 By Ari Herzog

I frequently receive email marketing pitches. Many are cut-and-paste jobs that have zero personality and zero research into who I am and why I receive it, and I send those straight to the trash. But a growing percentage of marketers understand email messages must be short and to the point, and they also realize by […]

Filed Under: Marketing Tagged With: metrics

Why 2 Days Later is 2 Days Late

Sep. 27, 2010 By Ari Herzog

Tweeting back and forth with a Verizon Wireless customer support representative last night, I learned data-only monthly plans for the Blackberry are only eligible for hearing-impaired customers. I could have googled the information or called the company’s hotline but I turned to Twitter and received an answer quickly. Greg Verdino understands the necessity and impact […]

Filed Under: Marketing Tagged With: books

Got Community? 5 Ways To Foster It On Your Blog

Sep. 24, 2010 By Frank Dickinson

We have all known the long loneliness, and we have found the answer is community. — Dorothy Day This is a guest post by Frank Dickinson. If you have community, you have a lot. This is even true when it comes to your blog. There is no better feeling than building a growing and interactive […]

Filed Under: Features Tagged With: blogging

How to Create the Optimal Press Release in Social Media

Sep. 22, 2010 By Corry Cummings

This is a guest blog post by Corry Cummings. If you have ever attempted to distribute a standard press release to users of social media web sites, you are likely very familiar with the problems that it suffered. As a general rule, most readers in social media will not trust or even bother to read […]

Filed Under: Features Tagged With: advertising, branding

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