There is something about human curiosity that leads everyone to ask the same question when meeting someone for the first time: What do you do? I hate being asked this question because I always feel self-conscious that my answer may not inspire the person asking the question to continue the conversation and may just be […]
In an effort to better explain to friends and colleagues what I do and where my passions lie, and to illustrate who I am to those who don’t know me at all, I changed my LinkedIn summary yesterday. It’s smart to rewrite your summary once in a while to ensure it accurately reflects you. Mine […]
If the goal of a blog is for one person to post content and another person to read it, how necessary is it to stray the reader’s eyes with a page listing contact options? What about a different page to learn about the blogger? I share the above links of my blog only because Code […]
Erika Napoletano argues it is crucial for companies to reach out to customers who are talking about them. Whether you’re someone who’s the subject of criticism, a person who thinks the internet makes them unaccountable for their actions, or a brand fortunate enough to have earned a loyal fan, maybe it’s time to think about […]
I frequently receive email marketing pitches. Many are cut-and-paste jobs that have zero personality and zero research into who I am and why I receive it, and I send those straight to the trash. But a growing percentage of marketers understand email messages must be short and to the point, and they also realize by […]
Tweeting back and forth with a Verizon Wireless customer support representative last night, I learned data-only monthly plans for the Blackberry are only eligible for hearing-impaired customers. I could have googled the information or called the company’s hotline but I turned to Twitter and received an answer quickly. Greg Verdino understands the necessity and impact […]
We have all known the long loneliness, and we have found the answer is community. — Dorothy Day This is a guest post by Frank Dickinson. If you have community, you have a lot. This is even true when it comes to your blog. There is no better feeling than building a growing and interactive […]
This is a guest blog post by Corry Cummings. If you have ever attempted to distribute a standard press release to users of social media web sites, you are likely very familiar with the problems that it suffered. As a general rule, most readers in social media will not trust or even bother to read […]
