Using yesterday’s blog article as an example of the type of Facebook buttons you see on many websites and blogs enabling you to click and like or click and share content with your friends, you can see 12 people clicked the Facebook Share button (in the bottom right of the accompanying screen shot).
However, the breakdown indicates only six people shared the article on writing negative comments; which increases to 12 when you add five people who clicked the recommend button at the bottom of the page and one person who added a comment to that recommendation.
Someone at Facebook HQ goofed up.
Kevin Sablan is responsible for the reality check of how many shares and likes were on the page, for he created a browser bookmarklet called RealShare which you can read about and watch a video how to install it on your favorite web browser.
Is the difference between a share and a like enough of a difference to make a fuss? That’s your call, but if you run any metrics on how many people like your pages, you may now need to edit those metrics to breakdown people who merely like what you write versus others who share it.