Dear marketing and PR managers,
This video is a follow-up to why your email messages assume too much. Stop assuming your reader is the same person. Stop cutting and pasting your reader’s name with your boilerplate templates. Stop treating these emails you send as quotas to meet every day.
Start imagining you are the reader.
Start asking yourself if you want to receive a cut and paste job.
Start promoting your company, your product, your whatever.
Start treating me like a human being and I will gladly reciprocate.