The above subject says it all.
Look at this tweet I wrote about the United Nations on a Monday evening:
I haven’t looked at the @un account in some time. They’re now sharing pictures, using hashtags, and mentioning others. Kudos.
— Ari Herzog (@ariherzog) January 30, 2014
I was impressed with the global nonprofit organization and I honestly did not expect a response. Not from the UN, in any case. I thought maybe someone following me at that moment in time might click over and agree with me.
Lo and behold the following morning:
@ariherzog Thanks for the feedback!
— United Nations (@UN) January 30, 2014
From Mashable’s January 2012 interview with the UN social media lead Nancy Groves, the following passage is notable:
“Info can be a little slow to get out because of the translation and political review process,” says Groves. “For that reason, we’re often using pre-approved content. There’s been one time when we didn’t get approval, but people who do social tend to already have sound judgement. More than one person reads everything.”
If the United Nations can write a short and appreciated reply, so can you — whether you are a person or a brand.
You don’t have to thank people who follow you. You don’t have to thank people who retweet you. But if someone writes you a message, or mentions you in the context of a longer tweet, show you are human and say thank you.