A social media expert, according to Erik Qualman, is inclusive to “the luminaries and pioneers of the social media frontier.” Scanning through his 20 picks is like reading a Who’s Who encyclopedia of people who have more blog subscribers than you can ever dream, are paid more money to speak at conventions than anyone else, may hold a patent or two, and have either written best-selling books in their industry or have contributed to other books.
Brian Halligan, Brian Solis, Charlene Li, Chris Brogan, Clay Shirky, Dave Morin, David Meerman Scott, Gary Vaynerchuk, Guy Kawasaki, Jeremiah Owyang, Josh Bernoff, Lee Odden, Mari Smith, Mitch Joel, Paul Gillin, Peter Shankman, Scott Monty, Seth Godin, Shiv Singh, and Valeria Maltoni.
If you’ve spent any time reading other people’s blogs or browsing advertising magazines, you are probably familiar with these names. They are occasionally grouped collectively, with a few others, as A-list bloggers. If you want to write like they write and build up your credibility to their level, Glen Allsopp shares some tips.
But are they experts? Arik Hanson would disagree, rewinding time to a simple question he asked two months ago: “Are we focusing too much time on today’s A-listers at the expense of cultivating tomorrow’s thought leaders?”
Arik suggests a different list of people.
Amy Mengel, Chuck Hemann, Dana Lewis, David Mullen, David Spinks, Elizabeth Sosnow, Greg Swan, Heather Whaling, Justin Goldsborough, Ken Burbary, Lauren Fernandez, Len Kendall, PR Cog, Rachel Kay, Ryan Stephens, Scott Hepburn, Shonali Burke, Sonny Gill, Tony Saucier, and Valerie Simon.
I’ll posit that all 40 people — from both Erik’s and Arik’s lists — are social media experts, but since we agree social media experts are dumb, perhaps the guru modifier would hold better?
Have a happy Saturday!