Penelope Trunk writes about portraying yourself on social media:
Each of us is multi-faceted. With a selection of media to choose from, we can express different parts of ourselves in different ways.
It’s clear to me that blogging is best for expressing big ideas. If you can’t convey new ideas on your blog, then you probably won’t get a lot of traffic…
But Twitter is not good for fleshed-out ideas. I see people using Twitter for a lot of stuff, but not for fleshed-out ideas. And Flickr is good for expressing passion. Way better than, say, Twitter.
Brooms are used for sweeping, shovels are used for digging, and saws are used for cutting. You will grow frustrated trying to cut wood with a shovel — so why do so many businesses share the same content on Twitter that they share on Facebook?
Where are you branding yourself online and how are you doing it?
Dashboards such as Hootsuite and Tweetdeck are great for social listening and automation but you shouldn’t send the same message to multiple media in a single swipe. For instance, it’s OK to tag someone on Facebook but you need to do it manually because that person may not exist on Flickr or Instagram if you send the same picture and caption to all three at the same time.
You can find me today on several sites.
- Follow me on Facebook to see my ideas.
- Follow me on LinkedIn to see my skills.
- Follow me on Twitter to see my thoughts.
- Follow me on Instagram to see my passion.
- Follow me on YouTube to see my creativity.
- Follow me on Google+ to see my diversity.
- Follow me on Pinterest to see my discovery.
- Follow me on Tumblr to see my experimentation.
If you portray the same slice of your self everywhere, you are boring.
I share different stuff on each site. There are occasional common updates — but they’re not the norm and that’s my point.
Don’t be boring. Be unique.
Follow my blog to read my exploits in digital media.
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