I frequently receive email marketing pitches. Many are cut-and-paste jobs that have zero personality and zero research into who I am and why I receive it, and I send those straight to the trash. But a growing percentage of marketers understand email messages must be short and to the point, and they also realize by sending a targeted message to a blogger they can receive positive awareness.
I received such an email message a few days ago from someone I don’t know and have never met. I was pitched a three-part request to 1) write a blog post about a social media monitoring conference occurring in Boston, 2) hold a Twitter contest to my readers and offer two free tickets (valued at $195 each, including lunch), and 3) receive a complimentary press pass (with the assumption I’d write about the event when I return).
Reasonable requests, I thought, once I learned the conference objectives and its speakers.
John Moore, Doug Haslam, Zach Hofer-Shall, KD Paine, Amber Naslund, and Seth Grimes are among the cadre of social media evangelists whose names are familiar to me who are scheduled to present on October 5. Smart group.
To win one of two free tickets, please send the following Twitter message:
Get 10% off tickets to Monitoring Social Media Boston http://bit.ly/msm10boston #msm10 with promo code “BOSTON10”
The organizers will also be watching this blog post to see what thoughts you write in the comment threads below. I’ll plan to attend part of the conference and write a follow-up blog post. Do you have any questions you’d like me to inquire?