Run a Google search for the exact phrase, “how to write a blog,” and peruse through 416,000 results.
Type “why to write a blog” and see 47,300 results.
If you agree successful online content (the type that one bookmarks and shares with others) involves human interaction, there are reasons for creating blogs, websites, and social networking profiles, argues Jason Morrison:
One of my motivations was sharing some of the research done for classwork – it seemed a shame to write up a report, turn it in to a professor, and then let it gather dust in some corner of my hard drive. My undergrad degree was in journalism and I do miss writing, so that’s another motive. Also, having been through some rough patches in my career during the dot-com downturn, I thought blogging might help me establish a bit of a professional brand. I have my URL on my resume and I would hope that any company looking to hire me would get an idea that I’m knowledgeable and interested in relevant areas.
That’s why he created his blog. Why did you create yours? Or, if you think you want to create something — a blog, a Facebook page, a Twitter account, an online video to go viral — why do you want to create it? What’s the plan? Where’s the strategy?
Doing something is answering the what. Explaining background is answering the how. Providing motivation is answering the why. People are more inspired to take action if there is an emotional connection and that is better portrayed through a why than a what or how. Make sense?
P.S. An exact search is when you type a query inside quotation marks. The above search statistics are from March 2015. The same searches from March 2010 resulted in 2.2 million and 131,000 results, respectively. Either Google deleted spammy results from their algorithm or thousands of items over five years were deleted. I’m more inclined to believe Google changed.