Penelope Trunk once wrote about portraying yourself on social media:
Each of us is multi-faceted. With a selection of media to choose from, we can express different parts of ourselves in different ways.
It’s clear to me that blogging is best for expressing big ideas. If you can’t convey new ideas on your blog, then you probably won’t get a lot of traffic…
But Twitter is not good for fleshed-out ideas. I see people using Twitter for a lot of stuff, but not for fleshed-out ideas. And Flickr is good for expressing passion. Way better than, say, Twitter.
Assuming you have a minimum of two social profiles, e.g. a Facebook account and a Pinterest account, and maybe more than two, do you portray yourself the same everywhere? Do you share the same updates and pictures everywhere? Do you follow the same people everywhere? Do the same people follow you?
Considering the majority of Pinterest users are women and the majority of Slashdot users are men, you do not want to share the same message in both places. Neither will be read because neither is customized to the dominant user base. It’s branding 101. You need to sweep with that broom, dig with that shovel, and cut with that saw. You can try sawing with the shovel but it will take a long time to see a positive return.
If you portray the same slice of your self everywhere, you are boring and redundant.
Branch out. Balance yourself.
I share different stuff on each site. There is occasional echo but it’s not the norm and that’s my point.
I also follow different people on each site. There is occasional overlap but that is also intentional.
I like watching John Haydon‘s spin on nonprofit technology but I focus my attention on his Facebook and Google+ accounts. I don’t need to follow him everywhere. I also enjoy reading Danny Brown‘s marketing advice but I don’t need to follow him everywhere because I am satisfied by his blogging. And so forth and so forth.
You can find me today in several places.
- Follow me on Facebook to see my insights.
- Follow me on LinkedIn to see my skills.
- Follow me on Twitter to see my thoughts.
- Follow me on Instagram to see my passion.
- Follow me on YouTube to see my creativity.
- Follow me on Google+ to see my ideas.
- Follow me on Pinterest to see my discoveries.
- Follow me on Tumblr to see where I go with that.
Follow my blog to read my insights on digital media.
If inspired, add a comment below…