I wrote about three bloggers last week. I didn’t email them about it because I wasn’t looking for thanks, opting instead to share their names with you in a very modest way. If Seth Godin saw the praise, he didn’t show it. Danny Brown added a comment fairly quickly, and Chris Brogan tweeted me a line of thanks.
I blinked when I saw Chris’ tweet:
I didn’t blink at the content but the delivery.
I don’t understand why people are replying by Twitter and not on blogs. But they are hardly the only cases. Do you want to know how many times I write a blog article about a company and receive an email from the company or one of its marketing firms? Great content in the email, I reply back and thank them for writing me, and add a polite request to share a similar response in the form of a blog comment so readers like you can see their thoughts, not to mention recognition the firms are monitoring blog mentions.
You *DO* want to read comments by people and organizations I write about, right? I would, anyway. So, why reply by means other than commenting on the original blog article? I can’t think of a better way to market your brand and show you are listening to the social web than by adding an applicable comment. It’s not about me, it’s about you. How about it?