Bounce rate is the percentage of people who visit your website and leave without clicking other pages on your website. In the fall of 2012, my bounce rate was 82% and, in the fall of 2013, it dropped to 15% — dropping over 60% in a year!
I grant you that a low bounce rate might be negative. This is applicable if you have a form that you want people to fill out, or a product that someone should buy, or some other conversion you want your web visitor to do — on the same page.
For instance, a lot of newer websites today (note, not blogs) are designed on one long scrolling page. I imagine the bounce rate is irrelevant for single-page (or predominantly single-page) websites.
Because you are reading a blog and I don’t have any explicit calls to action for you to do, you’re welcome to click around to multiple pages and stay to your heart’s content. Many of you do. This is good. Thank you. I enable you to read my solid content and embrace clickability without pressing the back key.
Here is a screenshot from Google Analytics showing the top 10 pages you visited over the last 30 days:
My blog’s homepage has a bounce rate of 7%. This means that 93% of visitors click into other pages of my blog.
My most-visited post in January is an article I wrote about LinkedIn in April 2011 but 94% are either unsatisfied and look for other search results on my site or they want to keep reading other posts. On the other hand my post from mid-January about finding order in social networking chaos was read by 139 people and 45% were satisfied and clicked away, presumedly to visit me on Twitter or elsewhere.
Here are sources of incoming traffic over the last 30 days:
Google brought me an average of 3,100 visitors — nearly half of the total number of visitors for the month. Googlers stayed on my site for an average of 29 seconds, read 2.1 pages, and only 17% left my site.
By contrast, 61 people reading socialmediatoday.com clicked to my blog and 94% kept reading — an average of 3 pages over a minute.
There are clear correlations between the path someone takes to visit my blog, the duration of their visit, the pages they click while here, and when and how they exit. Free tools such as Google Analytics give me all of this data and more.