Britney Spears held a Twitter press conference yesterday.
But it wasn’t for the media.
Commemorating her 4,968,572 followers (the highest number of people following any user, as I type this sentence), she tweeted answers to questions over the course of the afternoon. (She usually tweets much less than 24 times a day.)
Here’s a selection, in reverse order:
Do you notice how she personalized each Twitter user when answering questions? She doesn’t @ reply to followers often, preferring to broadcast her activities (usually via her social media team) but you can see why it’s successful. Imagine if you’re one of those people she referenced.
With 401 tweets since October 10, 2008, her and her staff’s online outreach is commendable.
MC Hammer, Kathy Ireland, Lance Armstrong, and Ashton Kutcher are among the mainstream celebrities who frequently retweet and reply, while others like Paris Hilton and Governor Arnold Schwarzenegger prefer to broadcast.
There’s no right or wrong way to tweet; but I’ll argue that interaction with other people is a trait of being human and if you’re going to answer someone’s question “in real life,” why not do it on the internet? If nothing else, emulate Britney and mark special occasions with a special day of answering questions.