You’ve heard of the American Standard Code for Information Interchange, otherwise known as ASCII, right?
No? Maybe you’ve seen text-based art like the following Star Wars T.I.E. fighter?
…or so-called word portraits, like this one of Albert Einstein?
…or ASCII videos, like this one of Chris Pirillo?
As companies attempt new ways to differentiate themselves from their competition, I wonder if ASCII can play a greater role in online marketing.
Done right, the combination of dashes, underscores, slashes, brackets, parentheses, arrows, and other assorted keyboard characters could potentially be created at a much more affordable rate than traditional advertising, no?
Perhaps you need some inspiration.
The new player in the medium, courtesy of Adam Ostrow at Mashable, is Australian rock band AC/DC whose new music video is designed in Visual Basic and entirely shown inside of an Excel spreadsheet.
Check it out:
Who’s ready to step up to the ASCII bat and market their company or product online?