Dear companies large and small,
I am baiting you in a Twitter experiment. Are you open to hear it?
After some preliminary background, I will explain the details at the bottom of this post…
Tsk tsk. You should be doing better.
Second: Displayed in reverse chronological order, my high school friend Seamus Condron wrote the following Twitter messages within moments of each other earlier tonight:
The takeaway is clear: Mick Shrimpton’s monitoring of social media, whether or not he limits it to Twitter, must be emulated by other brands.
Do the research. Think about Twitter from a customer service angle. Follow people who mention your name. Favorite them. Write them back, personalizing the company-customer relationship.
One way to listen to the buzz is to follow Sherice Jacob’s directions to use TweetBeep for email alerts.
Another way is to visit search.twitter.com and type in your company, your executive team management names, and your competitor names. See what people are saying. Get involved.
The Experiment: Meet BrandCustomer
The above can be clicked to zoom in.
BrandCustomer will not follow anyone. At least not at first. Maybe down the road. The test is for monitoring purposes. Who will follow and who will respond? Hmm… and will they respond publicly or privately?
Any questions or suggestions? Add a comment below or send me a message on Twitter @ariherzog.