Cartoon by Randall Munroe
Valeria Maltoni challenges you to comment less and converse more.
In a discussion, people see themselves as separate from each other.
Conversation with the right intent, or influence, is about turning together, connecting. Conversation is the opportunity. You don’t get that from commenting alone.
Conversing begins with replying
Some people take advantage of clicking the black reply button. This is seen whenever someone adds a new comment and enables you to have a nested back-and-forth conversation with as many people who choose to hit reply.
When Brandon Yanofsky replied to Extreme John, he extended John’s comment into a discussion. Once John chooses to reply, the discussion turns full circle into a conversation. This, however, rarely occurs.
Most people don’t hit reply. Most merely add new comments — and while there is nothing wrong with that, there is a disconnect when the comment does not evoke a question or inspiration for someone to reply.
Replying to someone is not indicative of a conversation but it’s a start.
What DoFollow and KeywordLuv have to do with it
DoFollow existed on this blog since 2009. Every time you wrote a comment with a link, search engine robots were informed and followed the link to discover where it went. KeywordLuv was also implemented to enable you to change the format of your name to contextually link to your website.
Robots recognized this blog as the originator of each DoFollow comment link and credited your site with leaving a backlink. While this reciprocal relationship improved both of our sites’ search engine result page ranks, it also told internet marketers that this blog was an easy target.
The KeywordLuv plugin is excellent for contextual linking, Nile Flores explains, but few take advantage of it. Why not?
It was tiring checking every comment over the past two years to ensure freedom from marketing-speak. You have no idea how many comments this blog receives in the moderation queue and how much time is spent marking them as spam. It was aggravating taking the time to approve a comment, only to never see that person comment again — or, more likely, comment with a different name or a different linked website to promote a different product and gain higher search engine rank.
Internet marketers and other so-called spammers took advantage of this blog over the past two years to promote themselves and hardly cared about the comments they wrote. Their comments were placeholders for robots to click their DoFollow links. How sad.
The cons outweigh the pros on this blog.
DoFollow and KeywordLuv are now gone.
Please stop writing comments here
No, that’s a lie.
Effective immediately, comment links won’t be followed by search engine robots and your name will only appear as a single link to your website.
Whether you write your name as Extreme John, Brandon Yanofsky, or High School Education is up to you. Your name, frankly, is irrelevant in the greater frame of the comment you write and how it contributes to the conversation.
You are encouraged to write as many comments as you want but please pay attention to why you are motivated to comment. If it’s in response to what someone else commented, click the reply button and you will be emailed if someone replies back to you. If it’s in response to me or a guest author, be unique or ask a question and inspire a reply. If you add a comment because someone told you comments mean something, think before submitting it.
P.S. The comment policy is unchanged (short of grammatical fixes).
CommentLuv remains in place.