If you’re like me, you’d read the article that calls you to act. You’d skip over the one that is declaratory. You’d be tickled why broccoli would improve your nerves and care less that broccoli does it. You may even want to know why the article author chose to begin it with “Why,” wouldn’t you?
Asking provocative questions are among the 9 successful headline formulas that work — whether for your blog or your next book chapter or magazine article pitch, according to guest blogger Dean Rieck at Copyblogger.
Asking a question directly involves your reader. However, your question cannot be random or clever. It must relate directly and clearly to the major benefit of the product. It must also prod the reader to answer “yes” or at least “I’m not sure, but I want to know more.”
Fact is, you most likely clicked into this blog post solely because it included the word “Why” and ended with a question mark. How off-target am I?