Enterasys Networks wants to hire a social media marketer to develop and implement online community building for their manufacture of routers, switches, wireless access points, and related networking products.
We are looking to expand our marketing organization with a social media pro with extensive digital marketing and community building skills. Enterasys is not accepting paper resumes and will recruit exclusively via Twitter.
I like different.
Applicants must have more than 1,000 active Twitter followers.
Enterasys will use Google and/or other available public profiles to search for publically available data.
Marketing experience must be demonstrated via web content – i.e. blogs, community involvement, news articles and other searchable publications.
Enterasys will also evaluate press coverage or influence with other leading industry bloggers or companies.
I kept reading…
A minimum Klout score above 60 is required.
A minimum Kred influence score of 725 and outreach of 8 or more is also required.
I tweeted their CMO and he quickly replied.
@ariherzog apply if you are interested and we will study your other achievements – a social business is open minded.
— Vala Afshar (@ValaAfshar) March 10, 2013
My Klout score is 56 today.
I understand metrics. I understand social influence. I know how to work the system when I want the system to work. But most days I don’t care how influential third-party sites say I am — because I know you will continue to read my blog posts and retweet me, yadda yadda, and my Kred, Klout, and Peerindex scores may or may not reflect that.
Between now and March 18, when the Enterasys Twitter campaign ends, do you mind composing a tweet and mentioning @ariherzog and #socialcv to both endorse me and draw the attention of Enterasys employees? Some have since followed me on Twitter and LinkedIn. I know they’re watching. I know the majority of you my blog readers know how to tweet.
Here is a sample tweet you can send:
I am tweeting to endorse @ariherzog because he’s a great social media pro and would excel with Enterasys. #socialcv
The key is you mention my Twitter name and also use that hashtag.
P.S. In the meantime, I continue to apply (and network online) for other digital marketing opportunities. If you hear of an opening in the greater Boston region, please let me know.