There are 73 people today who like my Facebook page.
When I created a video explaining the difference between profiles, pages, and groups, I shared a link on my Facebook page. But I wanted more than my fans to see it. I wanted their friends to see it too.
Remembering the EdgeRank algorithm that essentially says a fan (or friend) who does not actively like, comment, or share will not be shown future updates, I decided to pay Facebook for the privilege of promoting that update to my fans’ friends. Considering the average Facebook user has 130 friends, I knew I could attract a large segment of people.
What I Did
Navigating to the update you want to promote, there is a button in the lower right corner — which, when clicked, gives you options for how much money you want to spend and how many Facebook users you could reach. You need to create a Paypal account in advance, and the promotion lasts for 3 days.
The Data Speaks For Itself
After running a $5 promotion for 3 days, 28 people viewed the update organically. That is, they were prior fans who saw it in their news feed. A whopping 946 people saw the update because of the paid promotion. And, a lowly 2 people saw it because of other people who had clicked the share link.
1. Add a picture.
Pictures speak 1,000 words; and next time I should promote a visual update to potentially attract even more viewers than just a text update.
2. Incorporate a specific ask.
In this case, I asked people to watch a video. But maybe they didn’t want to watch it, or had no time to watch it, whatever. Next time I should have a specific ask — ideally keeping them on Facebook, such as asking people to add a comment or to click the share link. Some brands ask people to click like for this and to click share for that.
3. Ask people to click like — and to remain engaged.
Brand pages with more fans have a direct correlation to fans having more friends.
That said, if you don’t already like my page, please click here.