In the wake of this CNN story tracking pop singer Lady Gaga and U.S. President Barack Obama competing for the most number of Facebook fans, I can’t see any mention of what those fans are writing on the walls of the people they like, nor how the personal brands are (not) responding. CNN is focusing on me and you as objects opting to click a Facebook button to like a person, and not caring why we click that button or what we do next.
Do you see the number of people who are adding comments and “liking” every sentence that Lady Gaga writes on her wall?
Do you see what people are writing in those comments? Does Lady Gaga? Do you think she or her PR team are reading every comment, and responding when appropriate? Or, are the number of fans just that — an insight that so many people like her on Facebook and not that they are flesh people who hope she will respond and acknowledge them and maybe answer a question?
The same screenshots for Obama (via Organizing For America, a project of the Democratic National Committee, which maintains it):
When CNN published its article earlier this morning, Obama’s Facebook page saw 9,058,881 fans, compared to 9,023,966 people liking Lady Gaga on Facebook. (As I type this sentence, Lady has 9,128,902 and Barack trails with 9,105,332.) Both will hit 10 million in due time, but to what end, to what purpose? Is the goal of being on Facebook to rack up fans or to be social?
The story is no different, though weirder, on Twitter.
Recent tweets of @LadyGaga:
…and of @BarackObama:
With kudos to Gaga writing a message to fan @gagamonster17, imagine if she did it more. You only need to click over to twitter.com/gagamonster17 to see what Nella writes in her bio:
That’s awesome. Obama’s people need to take notes.
But here’s where it gets weird. If they are not going to reply to anyone en masse, or even retweet those who inspire them, then why follow so many?
Perhaps they should emulate Her Majesty Queen Noor Al Hussein of Jordan who is a prolific Twitter user @QueenNoor and frequently replies to people despite following 58.
If Queen Noor can be social on Twitter, surely the American President and the pop singer can follow. Pun intended. Then again, maybe the new media staff behind Lady Gaga and Organizing for America think Twitter followers have authority; not quite.
Imagine if CNN’s story was more like this.