It’s all and well that Foursquare membership grew 3400% in 2010 but if people aren’t using the location-based service at venues where thousands of people converge, how notable is that statistic?
Mathew Ingram elaborates:
While 3,400-percent growth is nothing to sneeze at, there are still indications that Foursquare — and location-based services in general, including Facebook Places and Gowalla — have yet to make much of a mark on the public consciousness, even with regular Internet users. According to a Pew Research Center report just a few months ago, only about 4 percent of Internet users said they had used a location-based service, and only about 1 percent made use of such services on a daily basis.
Do me a favor. If you can read this sentence, add a comment below if you are one of the 6 million Foursquare users who actively uses the service to check-in to locations. Also add a comment if you aren’t a member.