From a Galaxy Far, Far Away, Star Wars Embraces Social Media

The world of Anakin and Luke Skywalker, Princesses Amidala and Leia, Han Solo, and R2D2 is alive and well and engaging with you in social media. Are you ready to receive it?

From the front page of StarWars.com

From the front page of StarWars.com

George Lucas’ masterpiece begins at starwars.com, where you can watch recent episodes of the animated Clone Wars TV series, shop for official merchandise, read news, view storyboards and videos, and even apply for the Star Wars credit card, with your choice of Yoda or Darth Vader on the front!

While most of starwars.com pushes you information, hoping you’ll click and watch or read, that’s the beginning of Lucas Online. Below the fold is a link to the official Star Wars blog–powered by WordPress–with new blog posts every day or two, each with comments.

(Paying members of Hyperspace, the Star Wars Fan Club, can contribute their own blog posts to another source of Star Wars online material for others to read, comment, and share.)

StarWars blog logoRecent stories on the official blog include an expose on Susan Boyle competitor Darth Jackson, reviews and pictures from a Star Wars convention in San Diego, and fan memories when they stood in line for The Phantom Menace.

If you click the last link–about the fan memories–you’ll see reference to Twitter. That’s right, my young padawan friends…

The Star Wars universe is officially in Twitterville.

Tweeting from @starwars, here are some recent tweets to their 8,178 followers:

Recent tweets by @StarWars

Recent tweets by @StarWars

You can see there is more broadcasting than replying, but it should be obvious a person is behind the controls. The feed is unlike @CNN, wherein every tweet is a linked press release. It is clear, evident from the blog post above, Lucasfilm understands the importance of crowdsourcing.

Note: For fun and 100% not officially sanctioned, there are a mix of Star Wars characters on Twitter, from @R2D2 to @DarthVader. Here’s a recent top 10 list someone created from those unofficial official characters.

No less notable–but with far less fanfare–is the official Star Wars photostream on Flickr. Photos appear to be added to the stream in advance of adding them to blog posts; this is a sign the person behind the blog is a savvy webmaster, trying not to increase bandwidth to the blog. I’m doing the same thing with this post, as every image is hosted on my Flickr account.

As I’m not a devoted Star Wars blog reader, I don’t know if any photos are uploaded that aren’t used in the blog. However, if you click into a photo’s page, you’ll see each receives hundreds of views and occasional comments.

The World of Star Wars is my second-to-last offering to you. Hosted by Yahoo Entertainment, you have the option to create an account to comment on photos and videos and other community features. You can also run keyword searches and see Yahoo-powered results.

Jaina Solo, from the Japanese book cover of Force Heretic I: Remnant

Jaina Solo, from the Japanese book cover of "Force Heretic I: Remnant"

If you’re tasty for trivia, do stop by Wookieepedia, the open source wikia project that draws upon films, TV series, and countless books, though not affiliated with Lucasfilm.

At latest count, the index includes 67,095 articles posted and edited by you(?) since March 2005.

Here’s where you can learn more information that you ever might want to know about the Battle of Taris, the Hundred Year Darkness, power cells (for lightsabers and vehicles), and Jaina Solo, one of Han’s three kids.

That’s the gist of the Star Wars official presence in social media–from the broadcasting website and Twitter account, to the sharing and commenting blog and Flickr feeds. I hope you enjoy clicking all the links in this post as much as I enjoyed web surfing to find them.

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  2. […] From a Galaxy Far, Far Away, Star Wars Embraces Social Media | Ari … Note: For fun and 100% not officially sanctioned, there are a mix of Star Wars characters on Twitter, from @R2D2 to @DarthVader. Here's a recent top 10 list someone created from those unofficial official characters. No less notable–but with far Hey, thanks for all the links to Starwars related sites. Im really getting into twitter these days (trying to keep up with the trends) so I was particularly interested to see those feed links there! Thanks for sharing it all […]