Photo of train by Bruce Fingerhood
Wait a minute, Ari, you are paying a company to deliver blog posts to me?
Yes, I am. Feedburner used to be a wonderful company with an amazing tool that had responsive customer service — until Google bought them. Response times went downhill and bloggers like me got fed up with inaccurate metrics and delayed delivery. Over on my city council blog, for instance, I published a post on February 23 with the meeting agenda for February 28 — and, because I subscribe to my own blogs, I blinked when that post was received on March 5. Unacceptable.
If I need to pay a company to deliver better service than a company that provides it for free, you better believe I will pay. Moreover, Feedblitz offers more than delivery by mere email and RSS, but also by Twitter update, Facebook wall post, and instant messaging alerts. Social sharing can also be customized and embedded inside the emails and RSS feeds. Did I mention wonderful customer service, not only by a website knowledge base, but with prompt replies by owner Phil Hollows across twitter, email, and skype?
Anyone who currently receives my blog by email or RSS does not need to do anything. Your emails will continue to arrive, as you already double opted-in to receive them from Feedburner. I know it is working as Feedblitz migrated email subscribers a week ago on a trial basis and I have not heard any negative feedback. Anyone subscribing by RSS will now see a slightly-different view, with embedded comments for instance.