Take a look at the following images of the Massachusetts State House, each pulled from a different website of a government relations firm.
While the fifth one is not color, it’s a comparative image.
Imagine if all five websites had no images. Imagine if there was no cranial branding with the State House. Imagine if each website tried to be unique with text copy.
How would the businesses differentiate themselves? What words would they use to describe what they do versus what competitors do? Or, would the text on one site include the same keywords as other sites to compete and not be unique?
Something to think about, no?
How is your website or blog different from someone else’s, if you strip out images?