If you have the urge to create profiles on social networks because either someone invited you or because you have friends on some networks but not on others, you need to slow down and think like a Nerd, not a Skittle.
These waxy globules may be strange-looking to Baby Boomers and Millennials, but Nerds candy were the rage for my Generation X in the early 1980s.
Sold in small paper boxes, Nerds typically arrived in two flavors per box; each flavor was “split” from the other, and separate holes at the top of each side allowed the pouring of each flavor.
By contrast, Skittles are sold in plastic bags with multiple flavors combined. Think of a typical M&M package, if you’ve never seen a Skittle:
With thousands of social networks on the web (and dozens popping up every day), you don’t need to join every single one. Just because your friends or competition are joining such and such network, doesn’t mean the network is also right for you.
As Andy Beal warned earlier this year, if you join too many social networks, prepare for sickness.
I suggest you slow down and think like a Nerd. Focus your time on selected networks, not all of them. For instance, I am very active on Twitter, Facebook, and LinkedIn. I also use Flickr, Yelp, and a few more.
While I have profiles on dozens of networks, I’m not as active.
If I meshed with everyone on every social network at the same time, I’d be a Skittle. I prefer separating my experiences as a Nerd.
See the difference?
And before I forget, Happy Birthday to WineLibrary TV star Gary Vaynerchuck (that’s VAY-NER-CHUK to anyone seeing his name for the first time) who turns 33 today.
In commemoration and as inspiration for this blog post, here’s a 2-year-old clip, where at a pivotal moment, he describes a wine as “grape-flavored Nerds candy.”
I guarantee you’ll enjoy this video and will learn and laugh. Tell me if you don’t.