My name is Inigo Montoya. You killed my father. Prepare to die.
With those words, musician-actor Mandy Patinkin memorialized “The Princess Bride” for generations. Countless times throughout the film, the audience hears, My name is Inigo Montoya…
I’m not a branding expert, but when I think of Inigo Montoya, I think of that phrase. When I think of Xerox, I think of printers; Kodak for cameras; Starbucks for coffee.
In this blog’s introduction a mere 16 days ago, I briefly mentioned the concept of branding and how I easily chose my five-year-old brand of “ariwriter” as my Blogger name.
My blog title, though, was “According to Ari,” which did not scream branding.
No more. It’s all about the brand, I recognize. Now, the blog name equals the blog title, and my full name along with a simple purpose is in the blog description, echoed in the blog profile. Again, repetition of branding.
Moving forward, I’ll be writing more travel tales and Flickr-linked photos of those travels. I’ve visited more U.S. states, more Canadian provinces, and more international countries than many of my peers. I’ve written about travel, taught adult education classes about travel, and provided travel advice.
Future posts won’t be about just travel, but also reflections on both local and global events, and photos of new and interesting things.
My name is Ari Herzog. You did not kill my father, so do not prepare to die.