Do you know where Nike’s Just Do It! slogan came from?
A serial killer was about to be executed by firing squad. When asked if he had any last words, he said, Let’s Do It!
The advertiser who transformed this into the Nike slogan said it encompassed everything Nike stood for. There’s nothing more powerful than that moment right before the big moment, before the big game. When emotions begin flooding your brain. And you realize the truth: it’s much easier NOT to do it.
But you overcome it. You stop thinking. You just do it!
And Just Do It! should be your slogan when implementing social media into your organization. Everyone tells you how great it is, such as, “It’s the way of the future… You can reach the entire world… It’s pretty much free… It’s the most effective form of marketing.”
You hear all that. But when it comes time to implement, you stand on the edge in fear, like a diver standing on the edge of the diving board. What if it doesn’t go right? Did I plan correctly? What if I fail?
Many organizations freeze in terror, and nothing is ever accomplished.
That’s when you have to say to yourself: Just do it!
Just jump right in. Set up your Facebook page. Sign up for Twitter. There are so many resources to help get you started (we offer free resources at B-List Marketing). But it takes that first step to get anywhere. So do it.
And remember: It’s a learning experience. No matter how much planning you do, it’s never enough. It’s OK not to know 100% what you are doing. Mistakes will be made. But you will learn from each mistake, and your marketing will grow stronger.
Social media marketing is all about learn by doing.
But in order to learn, you must always evaluate, measure, and track all your efforts. If you don’t, you will never know what worked and what didn’t, and you will never improve.
You can start out simple. On Twitter, which of your tweets are retweeted most? What tweets get the most responses? On Facebook, what updates get the most comments and likes? Do your fans prefer images or videos?
Do more of what works and less of what doesn’t.
Stop now, and go do.
My hope is that at some point you stopped reading the article and instead started working on your social media. If you haven’t, contact me for some resources to get you started.
The skydiving photograph is by Kevin King on Flickr