Do you introduce yourself in third person?
Of course you don’t. When you tell someone what you do, you speak with the first person singular, I.
So, why do you describe yourself on your LinkedIn profile summary in third person?
Look at Jason Falls, for instance. Here is his first paragraph of that summary section:
Jason Falls is one of the leading thinkers in the social media, public relations and communications industries. His online learning community, ExploringSocialMedia.com helps individuals and businesses understand and use social media and social media marketing. He is also a noted public speaker and social media keynote speaker.
Note the third person.
Here are other beginnings of third person summaries:
Paul is a social media and internet marketing consultant and trainer. He is also a popular keynote speaker on the topics of social media and Internet marketing.
An accomplished, award-winning communicator with more than 20 years of experience in strategic public relations and marketing communications, Kellye Crane has offered strategic planning, social media, press/influencer relations, technical writing and marketing communications services to some of the world’s largest companies, including ADP, BellSouth, The Coca-Cola Company, IBM, Intel and Microsoft.
Derek is a high energy, creative thinker and entrepreneurial problem solver. Outstanding relationship development skills and ability to key in on strategic partnership issues. He is very active in the social media space.
By contrast, here are some first person writers:
I am passionate about all things related to personal career management, from understanding the job search and career management environment to knowing what professionals could do to create some kind of job security.
My goal is to provide high level community strategy services. On a professional level I provide extensive resources for community managers. I am also collaborating with others to continue establishing best practices in this emerging field.
I am a marketing technology strategist who works with small businesses and organizations to increase employee & customer engagement by using social media to create and build relationships. I help them understand it’s really not about the tools; it’s all about the conversations they participate in and the connections they create and cultivate.
I am a high energy, innovative marketing professional in the Boston area.
I am a wordsmith. From the ore of words, I craft powerful yet clear communications expertly shaped upon the forge of grammar. Whether I’m negotiating contracts or quickly building enduring relationships, knowing who needs to know what and seeing they do are my passions, realized through proficiencies in verbal and written communications as well as social media.
I am the President of Windmills Marketing, a social media marketing strategy consulting practice, and have helped more than a dozen B2C and B2B companies from a variety of industries with their social media strategy creation and implementation.
As for me, I drink my own medicine:
My company, Ari Herzog & Associates, provides social media marketing and editorial services to the nonprofit and public sectors. I work with a team of associates in a collaborative role when your project demands it.
Maybe you’d rather be a hybrid.
Remove the person if you want.
Author, co-author and contributor to books on technology and business. Professional freelance writer who writes for print and online publications, blogs, newsletters and web content. The long-time blogger shares free advice at www.meryl.net.
General manager with experience in social media, strategy, product management, product marketing, account management, business process design and implementation, team facilitation, and program management.
Find your own LinkedIn voice.
I prefer reading first person summaries than third person summaries, but that’s my opinion and needn’t be yours.
But ask yourself this: Unless you walk around cocktail parties and networking receptions and introduce yourself in third person, why do that on LinkedIn where the goal of the site is to network with other people?