Maybe you remember this 1972 TV commercial about Bounty paper towels:
It’s cute and memorable and might spark you to buy a roll.
Ditto for this Charmin ad on toilet paper that came out in recent years:
I don’t know the figures but I imagine both were costly to cast, film, produce, and distribute.
New media enables companies to lower overhead. Bounty realized the benefits of uploading a video to YouTube with the hopes it might go viral. With 798,983 views and counting, this March 2010 video is gaining popularity. I love it and I think you may, too.
1972 was then and 2010 is now. If you’re a company coming out with a new product, would you rather make a TV ad or a YouTube ad? Both have their advantages; but I can assure you as a consumer, I’d rather play something over and over, share it with my friends, and critique or praise it on blog posts — than the alternative of twiddling my thumbs until the television ad appears. You?
Oh yeah… wanna see an infomercial spoof on paper towels?