Mashable is a one-stop destination for social media news. From platforms to devices and everything in between, Mashable is your place. But because it’s so ubiquitous, people like sharing links to its popular stories.
Look at yesterday’s announcement of a new Twitter layout. It’s already been shared nearly 29,000 times.
If you click that link and further select the button to tweet it out, you will see a popup resembling this screenshot:
With thousands of people tweeting the same link, your tweet joins the echo chamber.
See what I mean:
Notice how everyone’s tweet is a little different. Most people maintain Pete Cashmore’s original tweet but some add commentary. They could also add hashtags or tag people.
Mashable wants you to tweet what it suggests; but when you do that, your tweet is indistinguishable from anyone else’s tweet. You join the echo chamber.
I’ve received flak in recent days for unfollowing people on Twitter. But I do this because they meet the Mashable test. I prefer originality and a challenge to the status quo.