Two years after attending the Gravity Summit and learning why and how Domino’s Pizza, Southwest Airlines, Arnold Worldwide, and other Fortune 500 companies chose social media as a customer relations and operational management tool, Beverly Macy and Rodney Rumford return their creation to the Harvard Faculty Club next week — and Jonalyn Morris once again was gracious to offer me a media badge.
Here is a Gravity Summit overview.
The agenda indicates a who’s who of represented brands and speakers, including social media directors and business executives from Morgan Stanley, Audi, Gannett, PR Newswire, and HootSuite. I’m especially interested to hear a keynote by journalist Rick Sanchez and meet NationBuilder’s Adriel Hampton (who I’ve virtually known for three years).
You can be sure I will share followup thoughts about the event as I did in 2009. I will also tweet on an abnormally-high frequency, half to share with my followers what I am learning and half to leave myself notes as I won’t be lugging a laptop.
P.S. To conference producers reading this sentence, I’m more than willing to write pre- and post-writeups about your social media marketing event if you have the goodness in your heart to provide media bloggers like me access.