In a departure from sharing videos with you today, I’d like to offer you the opportunity to win a free book.
An inbound marketing manager at HubSpot, Dan Zarrella packs the 224-page softcover book with screenshots, graphs, charts, and other illustrations while tracing the importance of creating branding campaigns on blogs and online services. Dan shares brief, but takeaway snippets, on the importance of using Twitter, Facebook, LinkedIn, YouTube, Digg, Delicious, Yelp, Second Life, and other tools. He also writes about the benefits of online forums, running metrics to measure the success of campaigns, and assorted monitoring tools.
The book is loaded with tips and strategies. For instance, in the chapter on Twitter, Dan writes that explicitly asking your followers to “please retweet” something is cheesy but effective. In the section on Slideshare, he writes why you should comment on presentations that inspire you. Want to learn the benefits of Digg vs StumbleUpon vs Reddit vs Sphinn? Dan covers them all.
“This book demonstrates a beginning to the endless possibilities of the social web,” lauded Brian Solis. And from Guy Kawasaki, “You’ll learn more from reading this book than from a month of research on the Internet.”
If you’d like to win a free copy of this book, published in November 2009, please add a comment below with a brief explanation sharing WHY you’d like it and HOW it would help you. I will randomly choose one person to win. Comments will close in one week, at 5 p.m. on Sunday, January 24. Make sure the email address you input in the comment form field is accurate, for I will follow-up with you by email if you win.
If you don’t win, you can purchase a copy online. Good luck!
To read more about the winning entry, head on over to the next Showcase Sunday article about summer camps.