The below is kept on this blog for posterity despite the ComcastTown website taken down and the commercials no longer aired. Once Comcast adopted the Xfinity brand, this short-lived advertising campaign ended. Thankfully, YouTube keeps videos for your listening (dis)pleasure…
I want to know how many advertising dollars were spent on this integrated marketing campaign. Comcast is trying to promote its Triple Play package (which by disclosure, I pay $99 a month for) of high-speed internet, digital cable television, and voice-over IP telephone services.
Over the course of an hour watching NBC tonight, I spotted the commercial–full of animated streetscapes and SIM-like people singing about “crazy fast acceleration” and “death-defying definition,” according to the “Future Hopping” lyrics (arranged for one voice and piano) via this PDF document.
If you visit ComcastTown.com you are greeted with three versions of the commercial, three copies of lyrics, and the ability to create rooms for play money. It went in one eye and out the other; I think the site is geared for the kids of parents who pay for them to watch TV and play online games.
The site is a giant hog of Flash animation, so make sure you have plenty of free memory running on your computer; shut down extraneous programs for the site uses up tons of bandwidth.
Welcome to Comcast Town… a place where technology lives, the possibilities are never ending and squirrels play guitars.
The site was apparently launched yesterday, according to less than 20 Twitter references…so far. Little information can be found online, but looking under the engine shows me that San Francisco ad agency Goodby, Silverstein & Partners bought the domain three months ago.
Speech pathologist John McGarry hates the commercial, as he writes on his blog:
Monotone chant style singing, weird graphics and a horror show like style make this a total disaster. It should be light and cute but it comes across as creepy and unsettling.
But, hey, take a look. And if you find out how much money was spent on it, let me know?
Photo credit: annethelibrarian
If you have a website, please stop reading now. I say this because I’m going to plant some ideas in your head that will challenge everything you think you know about a website.
Unless you’re open to the idea of a rude awakening and want to read my thoughts, then don’t scroll below this picture by Big Fat Rat and, instead, click back to this morning’s guest post by Christopher Gabriel on the carousel of social media.
However, should your attention be aroused…
Photo credit: Will Lion
Drawing inspiration from Adriel Hampton’s roundup of his 8 tips for government practitioners, and recalling I haven’t written many Saturday roundup pieces in a while, here are my 20 tips and strategies on advertising and marketing, culled from past articles I’ve written here.
In recent months, I’ve held many conversations with colleagues and friends about marketing, advertising, public relations, and web design firms who are reinventing themselves under the monikers of new media or new marketing.
I ought to congratulate the firms for their branding efforts, but I am stopped. Unfortunately, I’m finding an increasing frequency of firms who are not sufficiently walking the walk and talking the talk.
If you identify yourself in any of these interactive verticals, you can’t do one or the other; you must do both. Having a Facebook group but not a Twitter profile, or having your principals listed on the corporate website but not LinkedIn is wrong; if for no other reason, than your prevention of me and every other prospective customer or partner to be able to find you and interact with you.
Since I opted to stop blogging about Twitter this month, I figured I’d turn to the best and brightest to help me write this post…
Am I alone to think an interactive web/marketing agency is ludicrous not to use twitter? I probed the twitter cloud yesterday afternoon.
Twitter is but one social networking site. When you consider that a Google search of me results in assorted content of my blog, my social networking profiles, and various stories I’ve written or been profiled in, I ask why I can’t find the same about you.
The recipient of multiple email lists distributed by regional entities, I am routinely disappointed when I stumble across the name of so-and-so leading a workshop on social media. Why can’t I find you when I google you?
Photo credit: clover_1
Upon returning to Boston’s Logan Airport several weeks ago, I observed a highway billboard on the airport’s outskirts, overlooking Route 1A: An advertisement for a new carton design for Tropicana orange juice.
The New York Times’ Stuart Elliott wrote last month about the $35 million juice campaign encompassing newspaper ads and future television commercials:
The campaign carries the typographically challenging theme “squeeze it’s a natural,” which is intended to evoke the way oranges are turned into Tropicana along with the warm way in which the company wants consumers to embrace the brand.
Despite my incredulous reaction to a multimillion price tag for a brand that most Americans are already familiar with, I congratulate the company for advertising.
If you are a business and are not advertising, wake up and smell the, err, oranges!
A special report released last month [Read more…]