At the bottom of every blog post of mine is a green button asking you to Share This.
Do you click it?
One of the things that makes today’s web so special is the ability to share information and learn from others.
Ten years ago, let alone five, web content could not easily be shared between users. We had eBay, Craigslist, Amazon, some Yahoo Groups, Friendster, Classmates, and the Internet Movie Database. They remain in force today, and while all of them have transaction-based elements, none of them are social, not really.
The social networks we know today, if they existed then, are much greater in scope. Today’s Facebook, which everyone uses as a benchmark for other networks, is hardly representative of its capabilities in late 2004 when I joined. Facebook fan pages are a new phenomenon, for instance.
When Dave Winer blogged in the late 1990s and earlier this decade, you couldn’t click a button and share his content with your social networks. You can today.