Experienced blog publishers recognize that popularity and traffic come over time. When you build a blog for the first time, nobody will know about its existence unless you tell them. Once you tell someone, tell the person again. And again. And again. If you send a tweet or share a link about your new blog post, wait some time and do it again.
The key to bringing traffic to your blog is in effective and repetitive promotion.
Kristi Hines, the author of Kikolani (a blog that I have enjoyed reading for about two years), understands the relationship between publishing a blog post and promoting it — and she wrote an electronic book about the subject. This is her first book. Being electronic and being her own proofreader and publisher, there are some grammatical typos but they don’t distract from the subject at hand. You may not even notice them. You will notice her promotional tips. Kristi knows her subject well, for she is preacher and practitioner. I bought her ebook and perused through its 71 pages over a few hours. I will read her tips in more detail over the coming days.
Here is one of her Twitter promotion tips on page 27:
You know those direct messages that you might be ignoring due to spam? Stop ignoring them. Once you start building followers, you might start getting requests through your direct messages. I have a nice list of users who regularly ask me for votes on social sites or retweets, and I generally accommodate them, assuming it is a good article. I also keep their usernames in a text file list for future reference as people I can count on for a little social promotion.
From promoting your blog post on Facebook pages, Twitter chats, and LinkedIn groups; to sharing your post links as part of a more elaborate response on LinkedIn Answers, Yahoo Answers, and Quora; to reasons why your blog might need a mailing list; to tips to share links across email and instant messaging; to tracking the effectiveness of blog posts and the links promoting them through PostRank and Google Analytics — Kristi covers everything. She does not disappoint.
I wrote about Kristi one year ago when she single-handedly introduced me to 15 bloggers and readers in her community and I am writing about the goddess again right now. The $27 introductory price of the ebook lasts through March 8, after which it increases. I don’t know what you will do, but if you trust me and if you believe you need to improve yourself, click over and buy her book here.