With over 4,500 people and companies following me on Twitter at @ariherzog, why did I create a new account at @ariherzogdotcom last week and ask people to follow me there instead?
With over 8,400 people in a LinkedIn group I manage about social media marketing, why did I create a new group using that dotcom name and ask people to join that?
Looking back to January 1 when I blogged about creating a new brand for myself, I ask these questions and laugh.
My motivations were honorable. I wanted to create new social networking channels on some of the leading platforms and watch them grow. But I’m not a business. I’m a person. Yeah yeah I have a personal brand but I’m transitioning the service I sell and moreover I wonder what value one would receive from a new group or page that one can’t receive from who and where I am today.
That Twitter account I created at @ariherzogdotcom? I deleted and recreated it as an automated stream of videos I watch, comments I write, and stories I like. There will be no manual activity over there and I will not reply to anyone from that account. Over time it will serve as a running commentary of my internet life.
That Facebook page I created for ariherzogdotcom? It’s entered deletion mode. If you want to interact with me on Facebook, click the follow button in the top right of my profile.
Those LinkedIn and Google+ groups? They are already gone. I already had a Google+ profile and I’ve begun using it more frequently. Over 2,800 people have me in their G+ circles and you can too right here.
That Pinterest page I created? I’m leaving it alone and will experiment with it more over the coming months. My local friends Julia Campbell and Sue Zimmerman are huge users of Pinterest (let alone my sister) and I will turn to them with questions.
If you tweet and no one reads it, did it ever happen?
— Kneale Mann (@knealemann) March 1, 2011
Put the "social" back in social media.
— Thom Singer (@thomsinger) June 30, 2013
I realized that instead of creating new social networking channels, it made more sense to leverage my existing channels. With some 10,000 followers of mine on Twitter and Google+ (and members of that above LinkedIn group), I want to be more social this year. I want to be more interactive to increase the likelihood people will read my tweets and social updates.
How My Social Networking Changes This Year
Twitter: Last year I followed approximately 100 people. Right now, I’m following over 1,000. I find tweeting is most productive on my iPad because I can swipe through tweets more quickly than using a smaller phone screen or the desktop mouse.
I am using two accounts at @ariherzog and @ariherzogdotcom. The first is all manual and the second is all automated. When I retweet people with commentary why, that’s the first account. When I comment on Livefyre-powered blogs, that’s the second account.
LinkedIn and Facebook: Last year I unfriended lots of people for lots of different reasons. I am in the process of flip flopping this year because of Thom Singer’s coffee, meal, and beer rule.
I do not link to people on LinkedIn and Facebook whom I have not interacted with personally… A conversation that lasts 45 minutes establishes a baseline for a minimum level of contact before the online link is made. I also have “digital equivalent” options such as phone calls, Skype conversations or Google+ Hangouts… as in today’s online world our relationships can certainly grow via virtual meetings.
I started incorporating this idea on LinkedIn last fall when I terminated 61% of my connections as a direct result of Phil Gerbyshak’s 5-prong test to evaluate if a connection should remain connected.
Whereas Phil indicated explicit lack of interaction since first contact is a reason to unfriend, Thom is OK with no interaction as long it was substantive. It is for this reason that I’m sending a lot of Facebook friend requests to people who I have eaten and drank with; and to people who I know well enough to trust them to see my wall updates for friends.
Everywhere Else: I am using Google+ and Pinterest as indicated above. I am using Foursquare to check into places and receive instant coupons.
I have accounts on a dozen or so other social networking platforms and I use them to varying degrees.
The scientific process must include questions and behavioral changes; and I’m grateful I answered my questions inside of four days instead of waiting months.
If we’re not friends on Facebook or LinkedIn, and you meet that coffee, meal, and beer rule, send me a request to connect. Otherwise, follow me on FB and join the big group on LI. With Twitter, Google+, and Pinterest, follow whichever account you want.
I’m opening the social networking gates in 2014.
Thanks for reading and exploring digital media with me.