This word cloud, via Wordle shows the frequency of tasks for my next job.
What do I want to do?
Having applied for several vacancy announcements in recent days, I copied the responsibility sections from those job ads and created this image showing which responsibilities appear more often than others. Popularity equals size.
It is not surprising that marketing, media, and communications are repeated throughout the ads. But look at community, press, public, and audiences which co-exist on the same font level as campaigns, initiatives, goals, and events.
That is where my 12+ years of skills and passions intersect — working in community relations (or communications, broadly) for a nonprofit organization. I’m open to academia and government but I want to work for an entity that is changing the world and I don’t see that meshing with the private sector that is generally focused on earning revenue.
As I recently shared why I’m changing careers, it’s notable that you don’t see any prominence of the words “social” or “digital” among the job responsibilities for which I’m applying.
Community relations, public affairs, and PR management (among other related communications roles) have long existed before digital marketing; and it is that essence that I want to embrace and use on a daily basis. I’ll integrate the web and its tools into my next job but I don’t want to be tethered to technology. I want to work with people, evangelizing a product or service through outreach and relationship building.
People who had read my post about the new me were unclear what explicitly I wanted to do. I hope this is clearer.