Page 8 of the U.S. Federal Trade Commission’s 2008 report on self-regulation in the alcohol industry includes statistics, facts, and recommendations about age verification systems on websites:
Care to guess how many teenage web surfers lie about their age?
Don’t blame them if they do. After all, one only needs to be 13 to have a Facebook account — and Bud Light, Michelob Ultra, Guinness, Lone Star, and many other beers are yours to like, read, comment, and share.
Twitter doesn’t specify an age requirement for its users, so what prevents Teenage Joe from following @Michelob on Twitter?
How will Michelob (based on their Twitter bio) know if the person tweeting them is 16, 19, or 52?
Isn’t it time the FTC (and corporate lawyers) allow corporate websites to echo social networking sites?