If you scroll to the bottom of this page, you will see a box of text that you can opt to edit and/or publish to your Twitter followers.
Blog readers frequently choose this action, on this post or that.
If you don’t grasp the significance of the URL, hzg is a shortened version of my last name and bz resembles business. It’s also shorter than the more well-known .biz domain.
The .bz domain is managed by the University of Belize.
In the world of Twitter where status updates have a limit of 140 characters, shortness is crucial. Similar to the New York Times’ use of http://nyti.ms, Flickr’s http://flic.kr, and YouTube’s http://youtu.be, there is a practicality, if not memorability as well, to having a custom short URL.
Besides, why give away your SEO juice and branding to a third party when you use http://tinyurl.com or http://cli.gs?
The rest of this week’s blog posts will focus on individual elements of how I created the Twitter box. It’s more complicated than you may think.
In the meantime, scroll down and take it for a spin. If you don’t tweet, you can copy the short URL and post it as a link on your Facebook wall or email it to a friend.