I don’t know about you, but once I know what I want to write, I immediately craft a title. Such as the above.
Once I start writing, I rarely change the title, if ever.
If my last ten articles are any indication, I see more comments, social bookmarks, and trackbacks on articles written after the title is composed than before.
I’m guessing that my readers, like you, look at the title first, identify with it, and continue reading my advice and opinions. If you really like it, you take action.
Does that sound about right?
Had I written this title after everything below, I bet it would be like this album cover. Maybe you like this album cover; I don’t. If you think like me, this album cover lacks focus.
When I write my blog posts within predefined guidelines, such as my title which sets the page, I don’t worry about tweaking body text because, well, the skeleton is already there and I’m merely filling in flesh.
I write my blog titles after running keyword searches on Google, listening to buzz on various social networks, and tossing ideas back and forth with global peers on Twitter. I also follow current events and sometimes pull blog title concepts straight from the news.
I write my blog titles before my blog posts because I am actively listening to what people are saying. Aren’t you?