I’m no stranger to changing Twitter strategies.
The last big shift occurred in April 2009 when I opted to automatically follow every person and organization who followed me, creating an identical match of numbers between those who followed me and those I followed. Two weeks later, I explained why I unfollowed everyone on Twitter–over 7,000 accounts–and started fresh.
By May, I shared another strategy to reinvent my primary @ariherzog and dormant @ariwriter accounts and use them differently–but that, too, was a short-lived experiment.
Fast forward to yesterday when I read Jesse Stay’s experiment after he accidentally unfollowed his base of 23,000:
I came here to share something. I came here to learn something from others. The connections we gain from learning from each other are what matter to me. Some times we entertain each other. Some times we teach each other. I’m here to strengthen others’ knowledge and learn from others at the same time, not inflate a number for anyone, especially myself. IMO the whole “numbers thing” should happen naturally. That’s how we engage. That’s how we build real relationships – that’s what true marketing is, or should be about.
This hit me hard. See, while I’ve never tried to artificially inflate my Twitter followers, I recall July 2008 when I was a devoted reader of Darren Rowse’s blog about blogging and I responded here to his request for social media profiles. It shouldn’t matter than 670 other people responded to his call for action; the point is I included my Twitter account in what ultimately became a database for spammers.
When you consider the average new Twitter user gives up in the first month, it’s a fair guess that 25 to 50 percent of my 7,000+ Twitter followers are–were–inactive accounts.
No more. The buck stops here. I’ve changed my Twitter strategy, with a spark from Jesse, and I want to share what I’ve done.
First, @ariherzog is brand new:
Second, @ariwriter is back:
Third, everything I previously tweeted as @ariherzog is now archived as @ariherzog_old:
I will continue to maintain other Twitter accounts, such as my campaign tweets at @ari4newburyport and intend to resurrect online branding at @brandcustomer — but for @ariherzog, at least, you can see where it stands. I’ve done, essentially, with Kris Colvin’s suggestion, what many of you complained I should have done back in April when I unfollowed you.
I didn’t delete my account then, nor now; I merely changed Twitter names around.
If you want to engage with me on Twitter, you’ll need to (re)follow me at @ariherzog. If you want to follow my blog posts in an RSS-like Twitter feed, follow @ariwriter.
Questions? Feedback? Leave a comment below!
All good things must come to an end. Effective November 14, 2009, @ariherzog_old is now deleted. Whether archived tweets will remain indexed by Google is unknown.
Effective December 5, 2009, @ariwriter was also reincarnated and exists now as a placeholder.
I created @ariherzogonline as a robot feed of everything I’m reading, liking, and sharing online.…which was stricken on February 6, 2010 when I deleted the account.