There is one reason I wrote this sentence and one reason you are reading it.
Whether you write a blog or a book or an academic essay or a letter to the editor or a diary or a love letter, you write for you. If you didn’t want to express it, you wouldn’t write it.
Ditto for reading. If you didn’t want to read any of the above, you would find something else to do.
I write this because I want to challenge you to consider the difference between words targeted for yourself, words targeted for readers, and words targeted for machines. Seth Godin is one of the masters of writing one-word headlines like Slick that draw readers into the rest of the content. He could write a search engine optimized title, like Why Production Values Should Be Slick, but that’s not his style and he cares little about appeasing machines.
So what if a search engine spider is confused by your headline? So what if a bookstore can’t figure out the best category shelf for your book? So what if your love letters are written in blue ink some days, black ink others, and sealed with a kiss on Sundays? The only thing that’s important is the consistency that you write this and read that because you want to do it.
The moment you stop doing something because you are not passionate about doing it is the moment you need to step back, breathe, and refocus. The moment the stuff you do is answerable to someone else is the moment you cease being you.