It is sad that an article published on this blog 26 months ago on the fallacious death of blogging must be written again.
You may blame The New York Times.
With a sensational headline undoubtedly intended to bait web visitors to click and read about the wane of blogs, NYT reporter Vernon Kopytoff cites a 12-month-old survey and concludes that social networking is to blame for the end of blogs.
Only Kopytoff knows why he went back in time for a newspaper article that exists in the present and not the past, so kudos to Scott Rosenberg for elaborating why that survey is outdated today. Moreover, the reporter allegedly never read the entire survey or he’d have his facts correct.
WordPress founding developer Matt Mullenweg opines why Kopytoff lost his marbles:
If you’re reading this blog you probably know the thrill of posting and getting feedback is addictive, and once you have a taste of that it’s hard to go back. You rode a bike before you drove a car, and both opened up your horizons in a way you hadn’t imagined before. That’s why blogging just won’t quit no matter how many times it’s declared dead.
That November 2008 blog article was written to refute such claims in Wired and Harvard Business Review, and it is unfortunate, looking back, that mainstream media (and many bloggers, to be fair) continue to ask the same questions and conclude the same points.
Blogging — or content marketing, if some want to call social publishing that — is very much alive.